The Study
After months of research, DotCom Global Media's content development team published a study called “LBI NJ Website Design: Local Evaluation of the Best and Worst,” where a number of local business websites were analyzed for their website design and digital marketing. A methodical evaluation of these websites revealed their performance in the areas of website design, features, content, and authority.
More than 45 business websites were graded and ranked for the LBI NJ Website Design study. The Long Beach Island-based businesses were picked according to the best and worst examples of website design. A number of websites were marked for having a high level of potential, but comments were made with regard to recommended changes and improvements.
The Findings Were Disappointing
“We have incredible New Jersey businesses here on Long Beach Island,” said owner the of DotCom Global Media Sam Natello. At the new headquarters in Atlantic County, Sam and Anna lead a staff of web designers, content writers, and social media managers.
The findings were disappointing. “I was shocked and disappointed by the number of poor websites that we found in many of these towns. Some great restaurants and really cool shops have a terrible online presence. I’m surprised they are hanging on today,” Sam continued.
So what’s next
This comprehensive study is one in a series of location-specific published works. The complete NJ Website Design series provides applicable insight for business owners in towns throughout New Jersey. This evaluation can help business owners to improve their current websites and/or launch a strategic online marketing plan. It also shows a clear picture of how a website measures up to the other businesses located in the area. Natelo also spoke about the importance of the quality of website of the LBI businesses: “Search traffic data shows that people are checking online before visiting a new place or making a purchase. Your first impression is made when they find you online, or if they don’t find you at all. Even if you’re a single location, brick-and-mortar store, pay attention to your online presence.”
Thoughts
What are your thoughts on this? Do LBI businesses need a digital makeover? Do you often visit websites before going to visit a certain business? Let us know in the comments below.
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